Apple Inc. (AAPL)

Apple Inc. last traded at 345.62 USD. Over the past month the price moved +2.13%. Historical scenarios, expert targets and the plain-language read from AIsier.

Stocks · Data as of Oct. 28, 2026

One-year price chart

Oct. 28, 2025Oct. 28, 2026

Last price

345.62 USD

1 week: +0.47%
1 month: +2.13%
3 months: +3.75%
1 year: +28.96%
52-week high: 348.22 USD
52-week low: 246.03 USD

246.03 USD348.22 USD

Stocks

Symbol: AAPL
Currency: USD
Exchange: US
Market value (USD): 5,074,761,285,632 USD (Oct. 25, 2026)

AIsier's plain-language read

Written by an AI model for AIsier on the date shown, from the data listed below. It describes; it does not advise. Oct. 23, 2026

Based on: price history · long-term trend · fundamentals (13) · past events that name it (6) · past events for its asset class (4) · recent news · Methodology

Apple's price has climbed unusually fast and now sits roughly a fifth above its longer-term average.

What is going on right now?

The stock has been rising steadily, with trading activity picking up. The price has run up quickly enough that similar streaks have often paused to catch their breath.

How is the business itself doing?

Apple grew its revenue about 16% and its profits nearly 29% last quarter. The Services side, things like subscriptions and the App Store, keeps making up a bigger slice of earnings alongside each new iPhone cycle.

What stands out?

Apple has been spending heavily to reduce the number of shares out there, which concentrates each remaining share's piece of the pie. It also carries moderate debt, with borrowings sitting below the value of what shareholders own.

What comes next?

Apple's next earnings report lands around November 2, and it will be the first to reflect early holiday-season iPhone demand. A meaningful portion of its sales and manufacturing still runs through China, so any shifts in trade conditions there show up directly in Apple's numbers.

What experts said about this asset

Summary written by AIsier from public statements. Where no verified statement exists for the week, the summary says so.

Ananda Baruah · Week of Oct. 26, 2026

Around October 19, 2026, in a research note from Loop Capital.

What did Ananda Baruah say about Apple?

He downgraded Apple from a "Buy" to a "Hold" and lowered his price target from $370 to $330. He said Apple's iPhone shipment shortfall, initially about a 10% cut, now looks like a real demand problem rather than a temporary supply hiccup. He also flagged that rising memory chip costs could eat into Apple's profit per device.

What does he actually mean?

In plain terms: he used to think iPhone sales would bounce back quickly, but now he believes fewer people actually want to upgrade. On top of that, a key component inside every iPhone is getting pricier, which squeezes how much Apple earns on each unit sold.

Why does this matter for regular people?

If you follow Apple stock, this is a well-known analyst changing his mind in a meaningful way. When someone who was previously optimistic turns cautious, it tells you the story around iPhone demand has shifted, and that is worth paying attention to.

Based on a live scan of their X posts and the news.

Wedbush Securities · Week of Oct. 19, 2026

Around mid-2025, Wedbush Securities published updated research on Apple.

What did Wedbush say about Apple?

Wedbush's analyst Dan Ives has consistently been one of the more optimistic voices on Apple. In his most recent widely reported note, he kept a positive rating on the stock and maintained a price target around $325, pointing to Apple's growing services business and the rollout of AI features across iPhones as key drivers for the next stretch.

What does that actually mean?

In plain terms, Wedbush thinks Apple's revenue from subscriptions, apps, and payments is becoming a bigger slice of the pie, and that new AI tools could push more people to upgrade their phones. Their price target suggested the stock still had meaningful room to climb from where it sat at the time.

What is worth keeping an eye on?

This week's headlines about data centre spending more than doubling to $2.1 trillion by 2028 tie directly into Apple's AI ambitions, since running those features requires massive computing power. Tariff shifts on certain goods could also nudge Apple's costs around.

Their latest known words, timing is approximate, not a live quote.

Historical scenarios that name this asset

FAQ

What is the current price of Apple Inc.?

As of Oct. 28, 2026, the latest recorded price of Apple Inc. (AAPL) was 345.62 USD.

How has Apple Inc. moved recently?

Measured from closing prices: +0.47% over one week, +2.13% over one month and +28.96% over one year.

Which historical scenarios name Apple Inc.?

Apple Inc. appears in 6 documented scenarios, including Dot-Com Bust, Global Pandemic Shock, Index Concentration Risk.

AIsier does not give investment advice. Every figure on this page is a measurement of past prices or a quote from a named source, never a recommendation to buy, sell or hold.